Inside Track To Indie Publishing Workshop

We have been conducting in the Central Texas area a workshop aimed at assisting people to move from writer to published author.  The most recent workshop was help in Round Rock, Texas on January 2, 2014.  This edition of my blog will touch on what we covered and provide some of the slide used to anchor the discussions and to keep us on schedule.

First the contents. 

The workshop is conducted in four modules over seven hours.


  • Indie Market Economics, Growth & Size
  • Definitions & Process  [Compare traditional and Indie, times, activities and money…royalties, royalty statements, etc.]
  • What’s Different & What You Need To Go Indie [Skills, time, costs, where to find the skills needed]
  • The top 15 book sellers, how they compare and overview of Amazon [Selling, book loaning, book borrowing, links to hard / paper back sales, all the ways they promote for you, how they pay, etc.]


  • Assure your success
    • Know your genre and what genres Indie books focus on and how sellers like Amazon present books on line
    • How do Google and Amazon search engines find your book
    • Your book’s plot and the four most common plot structures that sell
    • Amazon’s manuscript technical requirements and how to assure your book fits on Amazon and all the sellers as you write
      • Formatting specifics / how to’s & the never do’s
      • Book contents [Front, body and back matter]
  • Table of Contents
  • ISBN’s


  • The 3 Objectives / Needs for a great book covers
  • A Dozen Book Cover Checklist Items to consider
  • Covers & Color Themes [What do colors mean to readers]
  • Guess The Genre Competition
  • Series Covers [Basic elements and good examples]
  • Using Photos In Covers
  • Back Covers & Spines
  • You Be The Editor
  • Would You Buy This Book?


  • Setting up your account
  • Explain How To Add A book
  • Add A Book Step-By-Step
  • Each Amazon new book field in order
  • What they are
  • Why they are important
  • Monitoring Sales
  • Amazon Promotions You Can Do
  • Demonstration of POD [Selling your Paperbacks through Amazon]
  • Getting Free Help after the workshop
  • Additional workshops

The workshop was a fun, fast and helpful few hours.  Here’s one comment received.

I just wanted to thank you again for the wonderful seminar yesterday.

I’ve been really stuck in my revising process, but you inspired me yesterday! I have renewed energy to push through and get my first book finished so that I can EASILY publish it myself.  What a gift you shared with me.

Thank you both so much for your willingness to share your knowledge and experience!

The following slides are a sample of the workshop and were provided to attendees

Leader Credentials

Inside Track on Indie Publishing Workshop Topics

Indie Publishing Skill Sets Needed Formatting basics .

Contact info Book Matter Amazon upload process

A sampling of File Type and eReadersTOC 3 TOC 2 TOC 1 Word

Greater Austin, Texas Area Inside Track To Indie Publishing and Book Camp

Greetings fellow writers and authors in the Greater Austin, Texas area,
SPEAKER LOGOIs getting your book e-published your #1 New Year’s Resolution?  Have you given up because you’ve received a pile of rejection letters?  Do you have a completed manuscript (or two) or even previously published books just lying around gathering dust?  Do you know the pros and cons of traditional vs. indie publishing?  Then join us on January 25, 2014 at the LaQuinta in Round Rock for a one-day workshop (Course #1) on The Inside Track to Indie Publishing.
Since early 2012 my husband and I have been e-publishing original novels as well as the 21 traditionally published novels for which I had regained the rights.  Because of my 20 years of experience in traditional publishing combined with 2 years of indie publishing, the workshop attendees will have the advantage of our experience in both worlds.
And we’re willing to share all the tricks of the trade and a lot of shortcuts!
Long story short, we currently have 38 books listed on Amazon. Our 7 newest books are also available as paperbacks (Print On Demand) and as e-books on Google, iBooks/itunes. Barnes & Noble and many others.  This has led to thousands more sold and top rankings.  We’ve also won several prestigious awards during 2013 in three major book award contests.
We are offering an introductory course that will tell you what you need to know to move forward with publishing your own manuscript.  We have broken the course into two sessions.
The first session that is 6 hours long explains, educates and demonstrates what indie publishing is all about, what must be done and how to do it.  The second session, also 6 hours long, is a hands-on, step-by-step live computer session that will result in your book being published on Amazon (if you have completed all the required preparation).  In addition, with the second session, we are offering phone and email support to assure your success.
Course #1, will cover the following topics:
• The indie publishing business vs. traditional. [What is it, does it meet your needs for time and income, what’s involved and how it compares to traditional publishing, and how it relates to agents, editors, publishers and bookstores.]
• What’s between the covers? [What do you have to do to your manuscript and how do you make it blend in and still keep your story unique]
• You can tell a book by its cover. [You’re now the publisher, so how do you create a captivating cover even if you’re not creative or artistic]
• How to indie publish on Amazon [Publishing and the marketing decisions involved in the process and step-by-step requirements]
• Beyond Amazon. [How to turn you book into a paperbacks and post to the dozen-plus other book distributors / channels; from McDonalds to Google]
Course #2, Indie Boot Camp, will be a smaller class size so that everyone will have an opportunity to actually get their books uploaded and published during the workshop.  This is a hands-on workshop requiring your book, blurb, author profile and cover[s] to be ready to go.  By the end of the day, your book should be available on Amazon as an e-book and a paperback.  We will be offering as part of the workshop package limited email and phone support to assure you hit the time deadlines.  Course #2 will be priced at between $50 and $70, depending on the number of participants.
We are planning on holding the Course #1 workshop Saturday January 25th with the timing of the second workshop to be scheduled according to interest. The price for Course #1 is $45.  Snacks and drinks will be provided.  Lunch will be the responsibility of the attendee.
Space is limited, so make your reservations early at or call Kathy at 720-841-2525.  This is a chance to start 2014 off great and fulfill one of your New Year’s resolution!
Kindest regards,
Kathy Wernly, a.k.a Bob Kat, (a.k.a Kathy Clark)