Putting a Sharper Edge On Our Young Adult Series

After last night’s Writers’ League of Texas 3rd Thursday program titled Coming of Age: Writing for Teens and Tweens We came back with a clearer appreciation for the need to be sure the message for our Young Adult market is sharper than it has been.

As many of you know, our blog often times delves into the Writer’s journey of marketing, selling and promotion activity.  Having come from a career of 23 novels published by publishers, our last 9 novels are all self pub…the real DIY of books.

Special thanks goes to last night’s panel, especially to Jo Whittemore.  Jo is the author of the tween humor novels, FRONT PAGE FACE-OFF, ODD GIRL IN, D IS FOR DRAMA, and the upcoming COLONIAL MADNESS and CONFIDENTIALLY YOURS series.  She is deeply embedded in the world of Children’s and young adult publishing and her insight was provocative.

Long story short?  Each of the books in the YA Time Travel Mystery / Suspense series CUL8R, has it’s own hook as might be considered by a potential YA reader.  Today we sharpened that hook and through social media, communicated to the hundreds of thousands of connections we’ve accumulated.

Just thought we’d share the work product today.  Pay particular attention to each book’s log line.

0000CUL8R SERIES 0000CUL8R SERIES1 0000CUL8R SERIES2 0000CUL8R SERIES3 0000CUL8R SERIES4 0000CUL8R SERIES5

 

 

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Take advantage of our Newsletter offerings and The Thrill of Suspense street team http://eepurl.com/Z5ypX  via MAIL CHIMP

WIKIPEDIA: https://en.wikipedia.org/wiki/Kathy_Clark_(American_author)

AUTHOR SITE:   http://www.thethrillofsuspense.com

BLOGhttps://kathyclarkauthor.wordpress.com/

FACEBOOK:   https://www.facebook.com/kelly.welch.cul8r

TWITTER:   @93nightwriter

PINTEREST:   http://www.pinterest.com/BobKat1993/

 

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The Thrill Of Suspense Across The Ages; Marketing An Author’s Brand

As a New York Times bestselling fiction author, once, and having authored and had published 32 books with total sales over nearly 3.5 million across way too many years to remember, Bob and I joined the Romance Writers of America [RWA] deep in the heart of Texas, on July 23–26, for the 2014 #RWA Conference in San Antonio.  I had stepped away from the #RWA organization after being a National Board member and went to Hollywood to write for the big screen which can explain my time away from the organization and writing books.  The biggest change I noticed was the high quality expertise surrounding the 2nd major task of any successful best selling author, marketing.

In 2012, my husband Bob and I relocated to the #Austin area and we went back to writing novels.  The trip to San Antonio was a short drive and the week was a great time to get away.  We had released 8 books in two years, so it’s not like we’ve been goofing off. What they didn’t realize was how much we would learn about marketing our books and, more critically, our brand.

Whether you’re being published through a large publishing house or self-publishing your books, the effort, skills and intuition needed to market your brand and your books is nearly equal.  So we came back and went to work to sharpen our message to the book market in general and to work on finding and communicating better with our readers and fans.  The result was that we now have a consistent reader facing message.  Bob always knew that an advertising slogan is a short, memorable group of words used in advertising campaigns to draw attention to one distinctive feature,” Bob continued.  “Our passion is suspense so our slogan had to be The Thrill Of Suspense Across The Ages.”

We have three different active suspense series currently.

The Young Adult series, CUL8R [See you later for the non-texters], is all about the 15 to 18 year old reader.  It is a time travel series with the last book, RIP, taking place in 1911 at the Stanley Hotel in Estes Park Colorado who were very supportive of our work. Having RIP on the shelf with the another famous work of fiction by Stephen KingShining, is a real rush.

aaThe New Adult series, Scandals, is about the 18 to 26 year old generation.  There are two books published thus far, Due Dates and August, 2014 release of Killer Date.  “Millennial “kids, mainly in 18 to 26 year old group, have a great deal of organic suspense built in based on our five sons.  The stories and heroes of these books will keep your heart rate up.  Our NA books are not YA with sex or YA with training wheels removed.  These are bonafide adult suspense stories with twenty something’s talking on the heavy lifting in the story.

0000picFinally, and with one foot still in the romance industry so Kathy doesn’t co-write this series with Bob, the Denver After Dark series is heavy on the suspense and deep into the romance, hence Romantic Suspense.  The 2nd book, Cries In The Night” recently was a finalist in the 2014 #ColoradoHumanities book awards and was recognized in the Amazon 2014 Breakthrough Novel Award.

     AFTER MIDNIGHT  CRIES IN THE NIGHT

The activities we’ve undertaken to implement what we learned is that The visual image and simple message on Facebook, Twitter, Pinterest, the webpage http://www.thethrillofsuspense.com, our email address thethrillofsuspense@gmail.com and template and this blog must all look and feel the same.

Our readers can simply see what we’re about and that’s important. The #RWA San Antonio experience helped us hone our message. These are writers that sell millions of books in a couple of years which took me twenty years to accomplish. With the marketing activity undertaken this first week back we can check marketing off our to do list...for a couple of days.

We was skeptical of the value add of the week at the conference.  Kathy knew what was coming as she used to eat and breath this stuff.  Now Bob’s a believer and more importantly he is seeing the upside to marketing and marketing through a prism to help focus all that we do.  We’ve been fortunate enough to win awards and contests and have earned amazing reviews and ratings…maybe now new readers will have an easier time finding us.  Now it’s time to write.

 

So you’ll see this image from here on…

0B SIG SIZE0A SIG BLOCK SIZE - Copy (2)

 

 

Take advantage of our Newsletter offerings and The Thrill of Suspense street team http://eepurl.com/Z5ypX  via MAIL CHIMP

WIKIPEDIA: https://en.wikipedia.org/wiki/Kathy_Clark_(American_author)

AUTHOR SITE:   http://www.thethrillofsuspense.com

BLOGhttps://kathyclarkauthor.wordpress.com/

FACEBOOK:   https://www.facebook.com/kelly.welch.cul8r

TWITTER:   @93nightwriter

PINTEREST:   http://www.pinterest.com/BobKat1993/

 

 

 

 

 

 

What does Stephen King’s #SHINING have in common with RIP, Book #4 in the CUL8R Time Travel Mystery Series?

Well, now it’s official! We’re on the shelf with Stephen King’s #SHININGSTARTING JULY 4th. Travel back exactly 103 years and join Kelly, Scott, Austin and Zoey as they try to avoid the kidnapping of a guest’s daughter.

BEWARE: No One has figured this story out.

…and if you photograph RIP next to Stephen King’s SHINING in the CHRYSALIS Gift Shop AND if it’s first picture we receive, you will win a $20 Amazon gift card.

 

Here’s some of the early marketing to tempt people to take the pictures and purchase the book…let me know what you think.  I’m too  close to the opportunity.

a aa aaa aaa1

The eBook is of course on most of the major book sites as follows:

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Amazon – http://www.amazon.com/Peace-CUL8R-Travel-Mystery

Romance-ebook/dp/B00IKIML6U/

iBookstore – https://itunes.apple.com/us/book/id826260582

Smashwords – https://www.smashwords.com/books/view/410880

Barnes & Noble – http://www.barnesandnoble.com/w/rip-kathy-clark-aka-bob-kat/1118721095?ean=2940148194996&itm=1&usri=2940148194996

Kobo – http://store.kobobooks.com/Search/Query?fcmedia=Book&query=9780988343689

GoodReads – https://www.goodreads.com/book/show/20879728-rip-rest-in-peace?bf=1000&from_search=true

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